Ep. 52: Why the tradeoff of balancing profitability and sustainability is a false dichotomy with David Reid, CFO & COO of Boll & Branch

David Reid, CFO & COO of Boll & Branch It’s the first quarter of the new decade and as you know, we are in unprecedented times. The world continues to fight the COVID-19 pandemic. We all have a part to play to flatten the curve and slow the spread of this virus. I couldn’t think of a more appropriate guest and company to feature during this time. Joining me on this episode of the Backbone is David Reid, Chief Operating and Financial Officer at Boll & Branch, a direct-to-consumer brand that offers industry-leading luxury bedding and goods. My conversation with David was recorded a few months ago, prior to COVID-19. As you will hear David talk about in the show, Boll & Branch’s decisions boil down to one choice: to do what’s right. That’s why its no surprise, that starting last week Boll & Branch began donating mattresses and pillows to emergency medical operations in the fight against COVID-19. This keeps workers in their partner factories employed, and helps medical and government agencies prepare for the crisis. They’ve already provided New York State with 1,000 mattresses and 5,000 pillows for emergency facilities in places such as the Javits Center and they hope to fund more production in the days and weeks ahead as we face the uncertain future of this crisis. As a listener, you can join in this effort and in spreading the word. Visit www.bollandbranch.com and use the promo code “GOODNESS” to get 10% off and 10% of the proceeds funding this effort. Or you can donate directly. Each mattress costs $100 to make and deliver, but even $5 helps. As for David himself, he oversees Boll & Branch’s Finance, Operations, Technology, Customer Experience, and Business Intelligence functions. David started his career with Deutsche Bank working in both London and New York City. He subsequently moved to the corporate world taking leadership roles as CFO at Dylan’s Candy Bar and VP Business Development at Suite Retail. David is a Chartered Accountant (Institute of Chartered Accountants of Scotland) and holds Bachelor’s and Masters degrees from the University of St. Andrews and Edinburgh respectively.