Melina Palmer - Surprise and Delight: Unlocking Customer Loyalty with Simple Strategies

Tune in to hear: - What are some of the psychological mechanisms that make our vision of ourselves so cloudy at times? - If Melina hoped to draw out a deeply personal answer to the question “what are your financial goals,” how would she go about constructing the question? - What are the hallmarks of a psychologically sophisticated brand and what is the psychological impact of this authenticity? - What is the “surprise and delight” approach and why isn’t it more ubiquitous in customer service and UI design? - How can we protect ourselves against being on autopilot as consumers? How do business owners encourage getting their clients in this kind of groove? - How is pricing strategy a lot more complicated than it seems on the surface? https://thebrainybusiness.com Compliance Code: 1274-OAS-7/20/2022