Tim Houlihan - Unlock Lasting Change: How This Simple Framework Can Alter Your Behavior

Tune in to hear: - If Tim could personify himself as a guitar, what type of guitar would he be? - Tim thinks that engagement, performance and persuasion all begin with behavioral science and that behavioral science begins with the unconscious. What does this mean from a scientific perspective and how can we tap into these unconscious motivations? - The unconscious is pretty intensely guarded, and sometimes for good reason - how can we push through this and access information below the deck that is useful for behavioral change? - What is the EAST framework for thinking and what does this acronym stand for? - What does Tim consider to be the three keys to making something easy? - Sometimes needlessly complicating a process can lead people to esteem it more highly - how can we decipher when this principle is going to be more persuasive or if ease will be more persuasive? - How do we make something like finance, which is so fear inducing, more attractive to people? - How can we use social cues to help herd people in a positive direction rather than one with selfish or malicious intent? - How can we make our behavioral interventions more timely? https://www.behavioralchemy.com https://behavioralgrooves.com Compliance Code: 1019-OAS-6/13/2022