Daniel Staker - How Behavioral Marketing Can Transform Your Advisory Practice

Tune in to hear: - Why does Daniel Staker call his new book “a book from a breakdown?” - Why is behavior such a fundamental building block of marketing? - How do we get to the bottom of what our clients really want when they are often so bad at articulating it for themselves? - What does Daniel Staker mean when he says that “people often fail to respect reality?” - How can we get people to accept reality when emotions are so powerful at distorting one’s perspective? - What is Daniel Staker’s chapter on “accepting the long haul” about in particular? https://www.danielstaker.com/book-on-amazon Compliance Code: 3159-OAS-11/21/2023