Tune in to hear: - What is the backfire effect and how can you get your prospects to drop their old fund manager without crushing their ego? - Why is solving an emotional problem with a rational solution rarely effective? How can we encourage behavior change while giving our prospects a chance to save face? - What is the blemishing effect and how does it relate to the Pratfall effect? - Why can embracing our shortcomings be so powerful and how can we use this to build trust in sales meetings? - How do mirror neurons account for the empathy and connection that occurs during storytelling? - What are the components of an effective story? https://www.stacyhavener.com https://www.billiondollarbackstory.com Compliance Code: 0119-OAS-1/17/2024