Kristin Shea - The Six Pillars of Neuromarketing: How to Leverage Brain Science for Business Success

Tune in to hear: - What exactly is Neuromarketing and what makes it so powerful? - There are more brands and advertisements vying for our attention every year. How does Nueromarketing fit into this picture and help brands really stand out? - What are the six pillars of Neuromarketing that Kristin eventually settled on and where did she source these ideas from? - Why is making marketing highly personal so important and what might a concrete example of this look like within financial services? - What does it mean to make your marketing “contrastible” and what is a practical example of this? - How do those in knowledge fields take their somewhat ethereal offerings and make them more tangible? - Does being memorable necessarily mean that you will alienate some people? - How can we make our brand visually stand out above and beyond our graphic design and branding? - When creating emotional ad content, do we have to be sure that it speaks to who the company/brand really is? Does this ever backfire? Compliance Code: 3110-OAS-12/15/2021