Robert Sofia - The Five Essential Principles of Marketing Psychology Every Advisor Should Know

Tune in to hear: - Robert says in marketing “you must get past the mental filter.” If we are going to get past the mental filter, how can we do it in a way that doesn’t land flat on its face or go too far? - How can one evoke an emotional response in a nuanced way without seeming corny or disingenuous? Are there certain business for whom this approach may not be effective? - How can a marketing approach build familiarity without becoming overly repetitive, rote or in your face? - Irresistible offers are one of the five principles of effective marketing. How can you craft an offer your client can’t refuse? - What is one big promise that financial professionals can tell their clients they will deliver on? - Signaling trustworthiness is a crucial aspect of advertising. What steps can advisors take to both be trustworthy and to convey this to their target market? - Why is merely being trustworthy often not sufficient to scale your business? Twitter: @RobertSofia Compliance Code: 3017-OAS-11/30/2021