Brendan Frazier - Understanding the Fuel and Friction Model of Behavioral Finance

Tune in to hear: - Behavioral Coaching is one of the most important things a financial professional can do for their client, yet surveys show that clients don’t put a lot of value on it. How can we bridge this gap and help our clients see how much value we can deliver here? - Brendan claims that many advisors are creating “reverse rapport” in their first client meetings. What does he mean by this and how are they getting it wrong? - How do we help our clients prepare for an uncertain future when not only the markets themselves, but also the market participants, are both so subject to change? - Might we be too focused on “igniting the fuel” of a client’s investment plan? Can removing friction be an equally, if not more, effective strategy to help them achieve their goals? www.wiredplanning.com Compliance Code: 3123-OAS-12/16/2021