Stacy Havener - The Scientist and the Storyteller Miniseries (Pt. 2)

Tune in to hear: - Why does Stacy believe that every company should have a well crafted origin story? Why does this speak to the authenticity of a brand? - What’s the importance of a hook or conflict within a corporate brand story? - How can we present a hook that helps with brand buy-in without the story relying on the classic narrative tools of danger, suspense and intrigue? - What are some brands that effectively make their customers the hero of their brand story? - What role does a “villain” play in a brand’s story and is this usually another business (e.g. competitor) or more ideological in nature? https://www.stacyhavener.com https://www.billiondollarbackstory.com Orion Portfolio Solutions, LLC, an Orion Company, is a registered investment advisor. Custom Indexing offered through Orion Portfolio Solutions, LLC a registered investment advisor. Custom Indexing offered through Orion Portfolio Solutions, LLC a registered investment advisor. Orion Portfolio Solutions, LLC, is a subsidiary of Orion Advisor Solutions, Inc. (“Orion”). Please visit https://orion.com/OCIO/custom-indexing for more information on Custom Indexing. Compliance Code: 2122-OAS-8/2/2023 Ad Compliance Code: 2120-OPS-8/2/2023