Jen Clinehens - The Power of Consumer Psychology: What Top Global Brands Do Differently

Tune in to hear: - What are some of the psychology principles that Costco gets right as a brand? - Is it better to make customer onboarding super fluid and effortless or to make it a bit more arduous and engage with the "sunk cost fallacy?" - What is the “pratfall effect” and how was it used with great effect by brands like Apple, KFC and Domino’s? - What is the “cocktail party effect” and how can we use it to our advantage? - What does Nike do particularly well and how do they induce a sense of artificial scarcity? - How can your average person in a consulting or advice type role leverage this concept of scarcity? - Who distilled Cialdini’s 7 Principles of Persuasion down to just 3 and how are these best applied in practice? Compliance Code: 0963-OAS-4/5/2023 https://www.linkedin.com/in/jenclinehens https://www.choicehacking.com