The entrepreneur, whose hair care line has already made it to Nordstrom shelves, traces her enterprising spirit to a childhood backpack candy business. And gets real about the cultural challenges and triumphs of loving your natural hair. Follow Lulu Cordero on Instagram @lulu.ceo.bomba. If you loved this episode, listen to How Fashion Entrepreneur Camila Coelho Went from Working Retail to Building a Beauty Brand and How Beauty Insider Tina Hedges Created LOLI, an Environmentally Sound Brand. Show your love and become a Latina to Latina Patreon supporter!