Building a Business Without Burnout

We’re told that marketing requires hustle, constant availability, and showing up 24/7. But at what cost? In this episode, I’m sharing the real story behind why I turned off notifications, redefined my work hours, and stopped working from the beach (yes, really). Because protecting your energy is a strategy—and boundaries aren’t walls, they’re invitations. Whether you’ve been running your business for years or you’re still finding your groove, this episode offers a permission slip to work in a way that supports your actual life. In this episode of the podcast, I talk about: The panic attack that changed how I run my business How parasocial pressure shows up for personal brands Setting boundaries in your internal and external marketing Why your preferences are a business strategy Where values-led marketing fits in This Episode Was Made Possible By: Riverside All-in-One Podcast & Video Platform Visit Riverside and use the code DREA to get 15% off any Riverside individual plan. We use it to record all our podcast interviews: https://onlinedrea.com/riverside Go to the show notes for all the resources mentioned in this episode: https://onlinedrea.com/362