Show Notes:

In this episode, we kick off the first part of a special three-part series on how small businesses can grow through digital advertising. In today’s discussion, we dive into Google Search and Performance Max (PMAX) campaigns, exploring how small businesses can maximize their advertising efforts with the power of automation and AI-driven insights.

Joining Steffen, is Navah Hopkins, a brand evangelist at Optmyzr, an award-winning PPC management suite powered by AI and machine learning. Navah brings over 15 years of digital marketing expertise, having worked for major brands like WordStream and NSE Digital. As a passionate innovator and data-driven strategist, Navah offers key insights into how small businesses can navigate the ever-evolving world of digital marketing.

What You’ll Learn in Part 1:

• What is Google PMAX and how it integrates various campaign types

• Why 50+ conversions per 30-day period is essential for PMAX success

• The importance of video content in PMAX campaigns

• How small businesses with budgets under $10,000 can optimize their ad spend

• The role of AI and machine learning in PPC and PMAX campaigns

• Tips for balancing automated control with hands-on campaign management

• Real-world examples of how small businesses can hit conversion goals with limited budgets

Key Takeaways:

• PMAX simplifies campaign management but requires businesses to give up some control over budget allocation.

• Success in PMAX relies heavily on having strong video assets and achieving a minimum of 50 conversions within 30 days.

• Dynamic search ads and strategic secondary conversions can help small businesses with lower ad budgets compete effectively.

• Understanding when to use broad match keywords and maximizing clicks with bid caps can help businesses scale their paid search campaigns.

About Navah Hopkins:

Navah Hopkins is a digital marketing expert and brand evangelist at Optmyzr, a leading PPC management platform. With a background in SEO, SEM, and content strategy, Navah has helped brands of all sizes achieve their advertising goals through innovative AI and automation strategies. In her role, she works closely with product, marketing, and customer success teams to deliver impactful insights and drive business success.

Join Us for Part 2:

In the next episode, we’ll focus on how small businesses should approach advertising to be successful, the various channels available to them, and common pitfalls to avoid.

To learn more about digital marketing for small businesses, visit Symphonic Digital or follow us on X (formerly Twitter) at @SymphonicHQ.

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