The $2.5 Billion Breakthrough: A Deep Dive into Specialty Crop Support

Earlier this summer, Congress and USDA delivered desperately needed funding for specialty crop growers, including our potato farmers, through a $2.5 billion injection of federal support through the Marketing Assistance for Specialty Crops (MASC) program and the "One Big Beautiful Bill." Joining us to break down this game-changing news are Kam Quarles, CEO of the National Potato Council and Co-Chair of the Specialty Crop Farm Bill Alliance, and Dean Gibson, NPC's Vice President of Legislative Affairs and an Idaho potato grower. They'll discuss the origins of this investment, the light-speed delivery of payments, and the immediate impact on farms. We'll also explore how these funds, which include investments in agricultural research, foreign market promotion, and pest and disease eradication, are crucial for the sustained competitiveness of the potato industry and reflect the evolving recognition of specialty crops in U.S. agricultural policy. Tune in to understand what this historic funding means for the future of your farm! This podcast is possible thanks to our presenting sponsor, Syngenta. Delivering solutions to help producers face the potato industry's complex challenges, Syngenta provides growers with unmatched field expertise along with an array of effective products. Explore syngenta-us.com/spud-doctor to discover solutions for your potato-growing obstacles.