Here's how to build an audience on social media! An "audience" is just the people willing to listen when you talk. Here's a summary of the video:

1.) Everyone that does business online should have an audience.

a.) Even if you don't want to be a content creator, building an audience will increase brand awareness and customer loyalty.

b.) Turning your audience into a community will increase their likelihood of wanting your business.

c.) You have to EARN the trust your community gives you. Yes, building a community means they're more likely to buy your products. However, if you sell them bad products, they will leave you. And rightfully so.

2.) You don't need a massive audience for a business.

a.) 1000 CORE followers is enough for an income for life. Think of how your best friend trusts you if you recommend a product or start a business. You want 1000 best friends. AGAIN, YOU HAVE TO CONSISTENTLY PROVE YOU DESERVE THIS TRUST.

b.) Think of your audience in tiers. There may only be 10 people who are your SUPERFANS and will buy anything you ask them to buy and do anything you ask them to do. They are your core. Then you may have 100 dedicated people who regularly comment and engage with your posts, but not all of them. And then you have your greater population which is around 1000.

3.) Find platforms with high Organic Reach. This is how you build an audience when no one is listening (yet).

Organic Reach: Views for which you don't have to pay.

a.) The highest Organic Reach platforms on the planet right now are YouTube Shorts, Instagram Reels, and TikTok.

b.) You can go viral on these platforms but not all viral content yields the same results. Content of babies, puppies, and comedy are more likely to go viral, but won't necessarily inspire people to follow you or join your audience.

c.) These platforms all host short, vertical videos. Not only do these platforms amplify your reach, but they also allow you to create content that's easily shareable. Your 30-second video may not be picked up by the algorithm, but someone might download it and share it on Reddit where it makes the front page.

4.) Use these Organic Reach platforms to direct to your longer content if that's what you want.

a.) If you have a podcast, video the podcast into short video clips. Same with longer videos.

b.) Keep it convenient for the AUDIENCE. Allow them to consume your content where they want to consume it. Don't force them to go to certain links.

5.) As you grow your community, you have to NURTURE it.

a.) Like and respond to every comment and message. ASK what you can do to serve them better.

b.) Remember you are there to serve your audience, not the other way around.

Bonus messages:

-The way you get to 1,000,000 followers is by DEEPLY caring about the 10 you currently have.

-It takes a long time to grow trees, but only a moment to cut them down. You have to consistently earn the trust you are given, or you will not have it for long.

Hope that helps!

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About me:

My name is Hampton and my brand and channel is called Hybrid Calisthenics. I grew an audience of several million in about a year. Hybrid Creators is my endeavor to help people earn an income from home, with a focus on content creation.

Hybrid Calisthenics Podcast