Building Influence & Breaking Barriers with Lissette Rios - Part 2

Wine: McBride Sisters Collection 2016 Central Coast California Red Blend Wine Overview A garnet gem—this wine is complex yet approachable with flavors of plum, cherry, and blackberry alongside tobacco and vanilla. Peppery spice and a hint of blackberry show up on the finish inviting another sip. BIO: Lissette M. Rios founded Chic Influence, a public relations and talent management firm focused on giving a voice to the new generation of brands and talent, in 2015. With more than 15 years of combined public relations and talent relations experience, her unique and strategic approach to developing, managing and delivering high-profile results-driven public relations strategies and branded campaigns makes her a true expert in the industry, inclusive of general market and US Hispanic consumer groups. Prior to launching Chic Influence, Lissette was a Senior Vice President at DeVries Global working with some of the world’s largest beauty brands including Pantene and Olay. Additionally, her agency experience has also spanned across various industries, working on national campaigns for Nintendo, U.S. Army, Pernod Ricard, General Motors, and Land Rover, to name a few. Lissette is a first generation bilingual, bicultural Cuban America, who was born and raised in Miami. She is an alumna of Florida International University in Miami, Florida. For website click here Social Media Instagram Facebook