How’d you hear about The Purple Principle? Click here to answer our one question survey: https://fluentknowledge.com/tpp-survey How large a role will Hispanic voters play in 2022 elections? (Hint: It’s big.) How are the major parties appealing to this diverse voting bloc? (Not so effectively.) Can Latino candidates turn down the heat on our political rhetoric? (No sign of that yet.) In the 2nd episode of our Hispanic American Swing Voters series, these questions frame our discussion with veteran Democratic strategist Chuck Rocha, and Mike Madrid from the anti-Trump GOP side. They’ve teamed up to co-host the insightful podcast, The Latino Vote. “What's nice about this podcast is we're both at an age where we don't care about the parties anymore,” confesses Madrid. “Donald Trump brought us together to fight a common enemy,” adds Rocha. Despite extreme positioning, the GOP has been picking up Latino candidates and voters. We discuss that trend and look at how these races could put forth less extreme rhetoric – if more Latino campaign experts were involved. Understand the Latinization of our body politic with Chuck Rocha and Mike Madrid of The Latino Vote podcast. Original music by Ryan Adair Rooney. SHOW NOTES Our Guests Chuck Rocha is a Democratic political strategist and the founder of Solidarity Strategies. He’s the author of Tío Bernie, a memoir of the Sanders 2020 campaign, and co-hosts The Latino Vote podcast. You can find him on Twitter @ChuckRocha. Mike Madrid is a GOP political strategist and co-founder of The Lincoln Project. He currently serves as Principal of the Grassroots Lab, is the Editor and Publisher of California City News, and co-hosts The Latino Vote podcast. You can find him on Twitter @madrid_mike. More resources on our website: https://fluentknowledge.com/hispanic-series Join Us for Premium Content: Apple: https://link.chtbl.com/PurpleApple Patreon: patreon.com/purpleprinciplepodcast Follow us online! Twitter: @purpleprincipl Facebook: @thepurpleprinciplepodcast Instagram: @thepurpleprinciplepodcast Sign up for our newsletter: https://mailchi.mp/purpleprinciple/the-purple-principle-report