“We don’t know what works — we’re in a pandemic! Everything we thought we knew, doesn’t. And everything that didn’t work, now does.”

- Sondra Diggs

As the pandemic economy trudges on, many businesses have been forced to rethink, reprioritize, and rework — but some have carved out space to thrive. My guest for this episode, Sondra Diggs, is a self-titled ‘girlfriend relationship advocate’ who has designed her business around the idea that female relationships are a powerful form of support that should be nurtured.

Sondra is the creator of Girlfriend Therapy in a Box and the CEO of Glitter Me This & Co, a service that offers incredible curated boxes designed around themes such as ‘Bad Ass BFF’, ‘Breakup’, and ‘Beginnings’, and contain items such as sangria-infused marshmallows and witty keychains. A former corporate CFO and CPA with 25 years experience, she now devotes herself to helping Gen X women nurture their supportive female friendships through the struggles of navigating middle age — and now, also the struggle of our socially distanced times!

Injecting joyfulness and personality into the mundane is one of Sondra’s specialties, and one of the biggest reasons why her business has taken off. After redefining the corporate 9-5 image with her effervescence, she’s channelled her personality into her new brand, with great success.

As she says, her approach to life boils down to “more sparkles, less anxiety,” and this is an approach which resonates with her online audience.

Sondra deeply understands the importance of social media to modern businesses — and the challenges in growing an audience. “When you get into the social media world, it’s a different world,” she says. “It just doesn’t open up like that. It takes grinding and, more importantly, it takes consistency.”

Grab a pen and a notebook, you’ll want to jot down some of Sondra’s insights and apply them to your own social strategy!

“I kept saying to myself ‘When am I the happiest?’ … you know that question, ‘If it wasn’t for money, what would you do’? For me, it was ‘What would I do if I was the happiest?”

- Sondra Diggs

In this episode, we’ll explore:

The importance of true passion and enthusiasm in developing your business plan
How the social media revolution has dramatically transformed the acts of both selling AND buying and what this means for your brand
How to create meaningful connections with your audience — and build amazing loyalty

Highlights:

00:46 Introducing Sondra Diggs
02:42 Why she created Girlfriend Therapy in a Box
05:39 Know your target audience & niche
06:29 ‘Pivot’ is the theme of 2020!
07:00 Surviving the start-up
08:52 Adjust to grow in a Covid-19 world
13:05 Attitude is everything!
16:55 Build an empire from your passion!
21:11 People buy your personality now, not just your product
22:55 Sondra’s 2020 holiday surprises
27:46 Sondra’s top financial lessons for start-ups
31:49 Coupon code for Think Like a CFO listeners!

Links:

Glitter Me This & Co
https://www.glittermethisco.com/

The 5-Step Roadmap to Biz Finance Freedom

https://melissa-houston-cpa-cga.mykajabi.com/5-step-roadmap-to-biz-finance-freedom

Work with me

Work with me:

Book a 90-minute Strategy Call

Follow me on:

IG: @melissahoustoncpa
LinkedIn: @melissahoustoncpa

She Means Profit

She Means Profit