Is History driven by heroic individuals or by variation and selection? What determines the speed of innovation? Matt Ridley is a science writer, journalist, and businessman. His books include The Red Queen, The Origins of Virtue, Genome, Nature via Nurture, Francis Crick, The Rational Optimist, The Evolution of Everything, and How Innovation Works. Matt and Greg discuss the integral role freedom, idea exchange, and trade play in driving innovation. They delve deep into the concept of creative destruction and how it's essential for large corporations to reinvent themselves to stay competitive or be allowed to cease to exist suddenly. Matt talks about the debate surrounding the origin of COVID-19, its implications for virology, and the spread of false information in our interconnected world. The discussion examines the controversial lab leak hypothesis and the impact of China's rise on global innovation. *unSILOed Podcast is produced by University FM.* Episode Quotes: Why is it that evolutionary thinking is like the gift that keeps on giving? 02:25: The message of my book, "The Evolution of Everything," is that we don't want to let this insight remain confined to biology. It's just as useful as a way of understanding human society in lots of different aspects. Not just economics, but social change as well. Because really, the simple idea that if there's variation, if there's trial and error, if there's experimentation going on, then some ideas are going to survive at the expense of others. And that's going to lead to progressive adaptation. That's going to lead to progressive improvement in some technology, in some social habits, whatever it might be. Innovation is more about rearranging the world 14:20: Recombination of existing genes is the main way that innovation happens in evolutionary biology, much more common than de novo mutation, and that's true of us too. Most of the new products we produce in the world by innovation are actually just the same old materials combined in new and interesting ways. Innovation is more about rearranging the world than it is about coming up with completely new things. Crony capitalism extends corporate lifespans, stifling innovation 27:41: Crony capitalism, corporate favoritism, is a tried-and-true and tested way to stay in the game. But it tends to come at the expense of innovation, and it tends to leave you more and more vulnerable to collapse when you do. Get to face real competition. It tends to leave the company vulnerable to disappearing. Everybody thinks they know innovation, but only few people can pin it down 30:46: The main reason we're living lives of far greater comfort than we did 500 years ago is still somewhat mysterious. We can tell you things like it needs freedom, it needs trial and error, and things like that, but we can't switch it on and off, let alone tell you when and where it's going to happen. In that sense, it's a surprisingly slippery thing, innovation. Everybody talks about it. Everybody thinks they know about it, but surprisingly, few people can really pin it down. And as I say, you can't put it in a mathematical model, at least not in a very convincing way. Show Links: Recommended Resources: Intentional stance Great man theory Francis Crick Infinite Improbability Drive Meme Geoffrey West Linear model Francisco Mojica COVID-19 lab leak theory Zoonosis Michael Shellenberger Guest Profile: Speaker’s Profile on Chartwell Speakers Matt Ridley's Website Matt Ridley on LinedIn Matt Ridley on X Matt Ridley on YouTube Matt Ridley on TEDTalk Matt Ridley on Talks at Google His Work: Viral: The Search for the Origin of COVID-19 The Rational Optimist: How Prosperity Evolves How Innovation Works: And Why It Flourishes in Freedom The Evolution of Everything: How New Ideas Emerge The Red Queen: Sex and the Evolution of Human Nature Genome: The Autobiography of a Species in 23 Chapters The Origins of Virtue Nature Via Nurture: Genes, Experience, and What Makes Us Human Francis Crick: Discoverer of the Genetic Code Climate Change: The Facts 2017