In episode 13 of the Outdoor Minimalist Podcast, we are going to talk about how consumers can recognize truthful and transparent product marketing and how businesses can optimize their green stories. To help me break down and better understand the ins and outs of sustainable product marketing, I’d like to introduce Amanda Winther. Amanda Winther is a Sustainability Brand Messaging Strategist and Copywriter. Her business, Amanda Winther Creative, helps eco-conscious brands tell their Sustainability Stories transparently and authentically across their digital presence (things like their website and emails). When she's not nerding out about sustainability, you will probably find her outside -- seeking out the best paragliding, hiking and skiing across the Western US. She lives full-time in an airstream trailer with her partner and dog. INSTAGRAM: https://www.instagram.com/outdoor.minimalist.book/ WEBSITE: https://www.theoutdoorminimalist.com/ ORDER THE BOOK: https://www.theoutdoorminimalist.com/book YOUTUBE: @theoutdoorminimalist ----------------------------- Lava Linens Discount Code for 15% off your next purchase: OUTDOORMINIMALIST AMANDA WINTHER WEBSITE: https://amandawinther.com/ AMANDA WINTHER INSTAGRAM: https://www.instagram.com/amanda.winther/?hl=en AMANDA WINTHER LINKEDIN: https://www.linkedin.com/in/amandawinther/ AMANDA'S ROOTED FRAMEWORK: https://amandawinther.com/about ROOTED SUSTAINABILITY WORKSHOP (Dec 9th): https://amandawinther.thrivecart.com/rooted-sustainability-story-workshop/ ----------------------------- OTHER EPISODE RESOURCES: FTC GREEN GUIDE: https://www.ftc.gov/news-events/media-resources/truth-advertising/green-guides KICKSTARTER COYOSY: https://www.coyosy.com/?fbclid=IwAR0mOSqcYM_C1-Cs-odnIC-VpJso8djAgBnDywUnjbSRZG00NMC_jAKzDoE --- Support this podcast: https://podcasters.spotify.com/pod/show/outdoor-minimalist/support