The Interview

In this episode of Willow Talk, we talked with Lennon Dobben-Annis, the owner and creator behind Lemmon by Lennon. Join us for this conversation and learn about Lennon’s mission to help women find confidence through comfort by creating custom swimwear and resort wear that can have a meaningful impact on the way someone feels in their own skin.

We Also Talk About

Every creative’s famous last words, “I’ll make it myself.”
How Lennon’s mom and grandmothers influenced her love of sewing and creating.
The influence working at Cinnamon Rainbow Surf Co. and living in Hawaii had on Lennon’s swimwear journey.
The importance of asking for help.
Lennon’s desire to help women find confidence through comfort and making pieces that can have a meaningful impact on the way someone feels in their own skin.
The accessibility (or lack thereof) of swimwear in the current market and how Lennon is working to make the industry more inclusive of all body types.
The inherent vulnerability of swimwear for most people and how Lennon works within those conversations to make her customers feel safe, comfortable and seen.
The role her soccer team played in the growth of Lemmon by Lennon.
The inconsistency of sizing across the fashion industry and why Lennon creates custom pieces made to order.
Why, even though customs may not be the “smartest” business decision by capitalistic standards, they are crucial to Lennon from a mission standpoint.
Lennon’s desire to bridge the gap between accessible swimwear and sustainable swimwear - something that is often out of reach for many at the moment.
Society’s obsession with fast fashion and the impact it has on the planet.
Lennon’s goals for the future of Lemmon by Lennon.
The moment you shift your business from “mastering your craft” to “growth”.
Having grace with yourself when you just don’t want to work on your business somedays.
Why owning your own business is consuming and how to address the inevitable crossroads you’ll have to move past throughout your journey.

Where to Find Lennon

Other Mentions

Keep Listening

Did you enjoy this one? Here are a few other episodes of Willow Talk you may like as well.

Working ‘On’ Your Business vs ‘In’ Your Business
The Art of Adaptation: Finding the balance of art and life with JM Leach
Priceless Individuality with Nanette Pengelley

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