Send us a text Welcome back to another episode of Podcast Growth University—a podcast about podcasts with your host, Kevin Palmieri. He is also the co-host of Next Level University, a global top 100 Self-Improvement podcast with more than 1,200 published podcasts. Their podcast team, Next Level Podcast Solutions, has published over 2,000 podcasts, so best believe that Kevin knows what he is talking about. Welcome to this episode where we delve into the world of podcasting, one of the most powerful content marketing channels in today's digital landscape. Join us as Kevin enlightens us on why your podcast holds immense significance for your business, particularly in the long run. Furthermore, we'll explore the crucial disparity between exposure and absorption, two terms that shed light on the extent to which your audience engages with and immerses themselves in your podcast content. Get ready for an enlightening discussion that will revolutionize the way you perceive the impact of podcasting on your brand. Let's dive in! If you want to learn more about podcasts, reach out to Kevin: IG: https://www.instagram.com/neverquitkid/ LinkedIn: https://www.linkedin.com/in/kevin-palmieri-5b7736160/ Email: Kevin@nextleveluniverse.com Need help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/ Free 30-minute call with Kevin: https://bit.ly/3E0ieM0 Show notes: [1:32] Having a podcast is the best thing to do for your overall success [1:58] Exposure vs. absorption [4:15] A Facebook group allows you to increase absorption [7:20] Dr. Tarryn MacCarthy, the host of The Business of Happiness, shares her podcast journey and growth with Kevin and the Next Level Podcast Solutions [8:46] Absorption allows your audience to take the next step for more absorption [13:11] Takeaway [16:38] Outro