Send us a text Welcome back to another episode of Podcast Growth University—a podcast about podcasts with your host, Kevin Palmieri. He is also the co-host of Next Level University, a global top 100 Self-Improvement podcast with almost 1,500 published podcasts. Their podcast team, Next Level Podcast Solutions, has published over 3,000 podcasts, so best believe Kevin knows what he is talking about. The allure of a huge guest list and towering download numbers can be tempting, but it's not what truly matters. In today’s episode, Kevin talks about how the quality and alignment of your guests and the value they bring to your audience are more significant metrics. Building a successful podcast is akin to running a successful business. It requires strategic thinking, patience, and persistence. The number of downloads can be a good metric for growth, but it should not be the sole focus. Instead, the focus should be on reaching the right audience, providing them value, and turning them into loyal listeners. If you want to learn more about podcasts, reach out to Kevin: IG: https://www.instagram.com/neverquitkid/ Email: Kevin@nextleveluniverse.com Need help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/ Free 30-minute call with Kevin: https://bit.ly/3E0ieM0 Show notes: (2:26) Measurement (5:10) Getting quality or aligned guests (7:45) Download numbers (10:38) Kim from The Peaceful Productivity Podcast shares her wonderful experience with Kevin and NLPS (12:12) Measuring results correctly (16:02) Look at your podcast like a business (21:06) Outro