#142 - The Uncomfortable Truth About Niching Down…

Is your podcast too broad to succeed? In this episode, I dive into the “uncomfortable truth” about niching down—why being too broad can slow your growth and how getting specific can open more doors. I share real lessons from podcasters, break down the difference between chasing listens and building a loyal audience, and explain how businesses use specialization to stand out. Whether you’re just starting or refining your approach, this episode will help you get clear on your next steps. Podcast Growth Nation - https://www.facebook.com/share/g/1FyLeJB5H5/ A free 30-minute call with Kevin: https://bit.ly/3E0ieM0 If you want to learn more about podcasts, reach out to Kevin: IG: https://www.instagram.com/neverquitkid/ Email: Kevin@nextleveluniverse.com Need help with your podcast? Check out Next Level Podcast Solutions: https://www.nextleveluniverse.com/next-level-podcast-solutions/ Show notes: (3:43) Real-life example: Niching for monetization (5:20) The trade-offs of broad Vs. Niche audiences (8:41) Why successful brands stick to their niche (11:05) A case study: How niching led to profit (11:33) Nicole, host of Tune In: Discovering Your Authentic Self podcast, has this to say about Next Level Podcast Solutions. (14:47) Tactical takeaways for podcast growth (19:19) The power of industry-specific guests (23:14) Podcast growth coaching opportunity (24:56) Outro Looking for a platform to record high-quality audio and video? We use Streamyard, and you can get a $10 credit by using my link: https://streamyard.com/pal/c/5352552165277696 If you’re looking for a new place to host your podcast, we use Buzzsprout. You get a $20.00 bonus if you use my link: https://www.buzzsprout.com/?referrer_id=680114 Podcast Growth Nation is up and running! If you’re looking for a group of other amazing podcasters like you, here’s your spot! https://www.facebook.com/groups/3361307260840872 Send us a text