Much like scaling a daunting mountain, Amy Lacey's path was filled with unexpected obstacles that could have halted her ascent. From a diagnosis of lupus to creating a mutli-million dollar company, Amy shares her remarkable journey to becoming the founder of Soursop Nutrition. Discover how Amy transformed her struggle into a thriving business that resonated with countless health-conscious consumers, and how she continues to navigate new ventures with the same tenacity and grit. In this episode, you’ll also hear: Going viral and selling to venture capitalists Learning how to balance anger and gratitude Starting over and valuable lessons in e-commerce Must-listen moments: [00:27:25 ] Money doesn't buy you happiness. Because I had the money and I had the dream house and I was miserable, but I didn't have a purpose. [00:47:06] I look at Google trends a lot…I also use a SWOT analysis, which is strengths, weaknesses, opportunities, and threats. So before I make a major decision that's going to cost money, I think the SWOT analysis is more important than even a business plan. [00:59:28] I believe that success comes out of a lot of little failures. And building the tolerance up to go through those failures, that's what real success is. When life’s obstacles feel like insurmountable mountains, it’s easy to get stuck in a rut. The Everest Challenge is tailored to jolt you out of your comfort zone, giving you the tools to conquer life’s peaks and valleys. This is about shifting your focus from what’s holding you back to what will propel you forward. Join the virtual group 40-day Everest Challenge. Wanna Follow along? See Jenn Drummond’s latest posts on: YouTube: www.youtube.com/@jenndrummond Seek Your Summit Podcast: Instagram: https://www.instagram.com/thejenndrummond LinkedIn: https://www.linkedin.com/in/jenn-drummond/ TikTok: https://www.tiktok.com/@thejenndrummond Connect with Guest, Amy Lacey: Amy Lacey is a mom, author, dynamic entrepreneur and health advocate whose personal health struggles led her to create innovative food solutions that have transformed lives. Website: https://heyamylacey.komi.io/ Instagram: https://www.instagram.com/heyamylacey/ Soursop Nutrition: https://www.soursopnutrition.com/ Audio/video editing and show notes by Podcast Abundance. Find out how they can help you too by visiting www.podcastabundance.com/services