4. Carbon Intelligence with Cedara

Green About Media is back for 2023 and this week, we explore a new type of industry; Carbon Intelligence providers. We hear from Cedara CEO and Global Advisor David Shaw and Eric Shih and what role Carbon Intelligence plays in shifting the global economy toward a sustainable economy. There is a marked shift across all areas of the economy and as with any revolutionary change, those that act fast and change with the tide will come out on top and those that sit on the sidelines and make excuses will suffer. In this episode of the podcast Eric and David talk about the changing landscape and what businesses need to do in order to catch the boat. And if you would like to look further into the subject, here are a few articles that Ara has collected for your reading pleasure: https://www.businessinsider.com/making-net-zero-possible-the-hidden-impact-of-digital-ads-2022-7 https://www.wsj.com/articles/ads-often-run-on-websites-that-come-with-high-carbon-emissions-but-low-returns-study-finds-11669150096 https://martech.org/how-advertisers-can-take-the-lead-in-reducing-carbon-emissions/ https://www.exchangewire.com/deep-dive/deep-dive-a-guide-to-environmental-sustainability-in-digital-advertising/ https://venturebeat.com/data-infrastructure/a-new-metric-in-ad-tech-carbon-emissions/ https://adnetzero.com/ https://www.purposedisruptors.org/advertised-emissions https://www.clientearth.org/latest/latest-updates/stories/the-legal-risk-of-advertising-carbon-offsets/ https://www.theguardian.com/environment/2023/jan/18/revealed-forest-carbon-offsets-biggest-provider-worthless-verra-aoe David Shaw, Co-Founder & CEO of Cedara David has over 15+ years in various leadership & entrepreneurial positions in the media and software industry. Most recently at Teads, he founded Teads Ad Manager, the company's software division where he managed a global team and grew revenue with thousands of brands and over $250mm in annual revenue. Eric Shih, Global Advisor at Cedara Eric is a seasoned executive and board member with 20 years of experience across digital media, technology and software. He This episode is brought to you as always by The Digital Distillery. If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com You can follow us on: Facebook, Twitter, Instagram & LinkedIn Written, Produced & Engineered by Phil McDowell Executive Producer: Nadia Koski Project Leads: Dennis Kirschner