[Green About Media] - Michael Hanbury-Williams - Building a Career in Sustainability

On this episode of Green About Media, Michael Hanbury-Williams shares his journey from a traditional advertising role to becoming the Managing Director of Greenbids, an AI company focused on sustainability in digital advertising. He discusses the importance of integrating environmental responsibility into the advertising industry, the role of AI in optimising media efficiency, and the successes Greenbids has achieved in reducing carbon emissions while enhancing campaign performance. Michael discusses the need for collaboration and connection among professionals in the sustainability space and offers advice for those looking to make a similar transition in their careers. Connect with Michael on LinkedIn This episode is brought to you as always by The Digital Distillery. If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com You can follow us on: Facebook, Twitter, Instagram & LinkedIn Written, Produced & Engineered by Phil McDowell Executive Producer: Nadia Koski Project Leads: Dennis Kirschner