On this episode of Green About Media, we sit down with Tim Collier, UK & Northern Europe Head at Scope3. We dive into discusses the evolving landscape of sustainability in digital advertising. Tim shares insights on the industry's growing awareness of environmental challenges, the importance of collaboration, and the role of generative AI in shaping sustainable practices. W ee talk about the need for industry standards and the significance of making sustainability a core part of marketing strategies. Tim also provides advice for individuals looking to engage in sustainability efforts within their organisations. Links: Connect with Tim on Linkedin Scope3 Solutions This episode is brought to you as always by The Digital Distillery. If you would like to get in touch with us you can head to our website or email podcast@the-digital-distillery.com You can follow us on: Facebook, Twitter, Instagram & LinkedIn Written, Produced & Engineered by Phil McDowell Executive Producer: Nadia Koski Project Leads: Dennis Kirschner