A Fresh Story, season 2, episode 14 Erica Taylor has been a professional makeup artist and beauty expert for over 25 years working with top brands like MAC, Laura Mercier, Benefit Cosmetics, and more. She recently made the decision to leave the industry she has loved for over 25 years and become a full-time entrepreneur. She started her TikTok in 2021 where she does makeup tutorials and has created an incredible and engaging community sharing tips and techniques for women in their 40's +. We chatted with Erica about her winding career in the world of makeup and beauty - and why you just need to “do the work,” and lead with kindness. Erica’s incredible work ethic has taken her to so many places she is excited to talk about, and we appreciated her paying homage to all of the women who lifted her up along the way and taught her the lessons as she stepped into new career paths. We discussed how her ADHD is a superpower, and how she used her super skills to propel herself into the world of beauty. And, we especially loved her perspective on makeup and why it’s so important to look at yourself in the mirror and take a moment to notice yourself and your beauty. Erica made us laugh, cry, and appreciate the beauty of staying creative with your life’s choices. You can follow Erica on Instagram and TikTok. Mentioned in this episode: Join the Fresh Starts Collective! Whether you're an ambitious entrepreneur, a dedicated student, a heads down writer or simply striving to achieve your professional goals, the Fresh Starts Collective is here for you. We believe that surrounding yourself with a supportive community can be the key to unlocking your full potential. The Fresh Starts Collective offers daily community gathering - whether it’s VirtualCo-Working and Body Doubling, Open Office Hours or Accountability Hour - community support and growth, networking opportunities and access to marketing, design and writing professionals to bounce ideas off of, pick the brains of or crowd source some ideas. The Fresh Starts Collective is $35/month. Fresh Starts Collective Become a Fresh Starts Expert! What is the Fresh Starts Expert Membership? The Fresh Starts Expert Membership is a business membership for entrepreneurs, experts, and small business owners to support them in business development, marketing efforts, public relations, networking, and community engagement. The membership includes a standalone profile on Fresh Starts Registry's website, weekly virtual coworking, open hours business coaching, and accountability groups, as well as exclusive press and media opportunities, workshops, seminars, a content and video library of resources, a podcast episode, and so much more. Membership is $55/month. Fresh Starts Registry is the first and only support registry platform for people to access the items and experts they need during life transitions. Fresh Starts has been featured in The New York Times, Time Magazine, Forbes, Wall Street Journal, Washington Post, The Today Show, and more. It was founded in 2021 by sisters Olivia Dreizen Howell and Genevieve Dreizen. Who can be an expert? An expert is simply a small business owner, freelancer, entrepreneur, solopreneur, writer, creator, podcaster - or more! See HERE for a list of potential expert types. We are open to any and all expert types. What are the benefits of joining Fresh Starts? Joining Fresh Starts as an expert offers numerous benefits for professionals passionate about guiding individuals through life transitions. For just $55 a month, you gain access to a thriving...