A Fresh Story, season 3, episode 11 What’s the relationship between crisis control, public relations, and divorce? Well, a lot! We had the immense pleasure of chatting with the fantastic Pop Culture and PR Expert Molly McPherson about communications, social media, public relations, and how to navigate our inner resilience during our own personal crises. It’s a beautiful conversation about the intersection between our public personas, our private crises, and how we come out the other side stronger and more resilient. Molly McPherson, M.S., APR, is a nationally recognized expert in crisis public relations in the age of social media. She is the author of the book, Indestructible: Reclaim Control and Respond with Confidence in a Media Crisis and is a well-known Pop Culture & PR expert on TikTok. Molly helps organizations manage issues - from emerging to crisis - by combining her knowledge of current communication practices with years of media and crisis management experience. In addition to hosting the podcast "The Indestructible PR® Podcast with Molly McPherson," she frequently speaks to executives and organizations about communication trends, crisis communications, and public relations. Through her experience in FEMA’s Office of External Affairs during post-Hurricane Katrina efforts, and as Director of Communications for the Cruise Line International Association in Arlington, Virginia, Molly created a proven public relations framework for responding to a public backlash both online and in the press. On a personal note, Molly is a mom of four wonderful children (now all young adults!). She prioritizes her relationships with her kids by cheering them on at their hockey games, soccer games, and theatre events, as well as attending family events at their schools and universities. Molly enjoys running, and is currently training for a half marathon! Check out more from Molly on her website, Instagram, and Twitter, and of course TikTok. Listen to Molly’s podcast here, too! Mentioned in this episode: Join the Fresh Starts Collective! Whether you're an ambitious entrepreneur, a dedicated student, a heads down writer or simply striving to achieve your professional goals, the Fresh Starts Collective is here for you. We believe that surrounding yourself with a supportive community can be the key to unlocking your full potential. The Fresh Starts Collective offers daily community gathering - whether it’s VirtualCo-Working and Body Doubling, Open Office Hours or Accountability Hour - community support and growth, networking opportunities and access to marketing, design and writing professionals to bounce ideas off of, pick the brains of or crowd source some ideas. The Fresh Starts Collective is $35/month. Fresh Starts Collective Become a Fresh Starts Expert! What is the Fresh Starts Expert Membership? The Fresh Starts Expert Membership is a business membership for entrepreneurs, experts, and small business owners to support them in business development, marketing efforts, public relations, networking, and community engagement. The membership includes a standalone profile on Fresh Starts Registry's website, weekly virtual coworking, open hours business coaching, and accountability...