The Outdoor Industry & Sustainability- So What?!

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we take a deeper look at the Outdoor Industry's favorite topic, sustainability, and try to answer the question... So What? What is the right answer to the stuff problem that we all agree that we have? Do we change the habit of consumers? Do we expect brands to do the right thing and choose the environment over profits? So far these seem to be the two solutions that everyone points to when discussing a more sustainable outdoor industry. Today on the show, Colin reflects on what he's learned from two prior guests on THE ROCK FIGHT and what the so what of sustainability actually is. Head to www.rockfight.co and sign up for News From the Front, Rock Fight's weekly newsletter! Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts. Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads. Subscribe to Adventure Journal to get more Justin Housman in your life. Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.