For an industry built on the accomplishments of skinny white men standing on mountain tops, furthering DEI efforts in the Outdoor Industry has been, let's say, challenging. Brands try to say and do the right thing but long lasting efforts to create change and represent different races, genders and those with disabilities in an industry that supports transformative outdoor experiences have had a tough time finding traction. Today on THE ROCK FIGHT (an outdoor podcast that aims for your head) we welcome on Darren Josey. Darren's career has taken him from retail to multiple Outdoor Industry brands to today where he is the founder of First Seed Sown, his business that is "100% focused on supporting the Black, Indigenous, and People of Color (BIPOC) community." Darren talks through some of his experiences as a black man in a predominantly white industry and offers solutions that brands and organizations can implement immediately to create lasting change. Please follow THE ROCK FIGHT and give us a 5 star review wherever you get your podcasts. Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads. Subscribe to Adventure Journal to get more Justin Housman in your life. Support our partners! Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure! Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.