Running...it's so hot right now. Lowa Boots debuted their new trail running lineup, ATR, this past fall and while cracking into a new category (even an adjacent one) is difficult, this may be the right time to go for it. Today we are joined by PETER VERRY from FOOTWEAR NEWS to talk all things running, why Lowa has a great shot at success and to get Peter's top 4 running brands to watch in 2023 (21:45). Want to pick a fight with THE ROCK FIGHT? Email us your comments and suggestion to myrockfight@gmail.com. Checkout Peter's work at www.footwearnews.com. Follow Footwear News on Instagram and Twitter @footwearnews. THE ROCK FIGHT is a production of Rock Fight, LLC.