Time Is A Flat Circle (Especially In The Outdoor Industry)

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) we are going back in time and talking about the history of the outdoor industry. Thanks to the fine folks at Utah State University's Outdoor Recreation Archive we've been having a look at some old copies of Specialty News (aka SNEWS) and you know what we have learned? The business of adventure in 2024 is pretty much the same as it was in 1994. Today on the show we dig into why that is and what can we do about it (spoilers: the answer, as always, is to throw more rocks). Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts. Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads. Subscribe to Adventure Journal to get more Justin Housman in your life. Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Subscribe to Kyle Frost's Here and There and click here to subscribe to Mountain Gazette. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.