Can Outdoor Apparel Brands Commit To Unisex Sizing?

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) design executive Michelle Rose returns to break down a recent story about unisex sizing at outdoor apparel brands. A recent REI blog post talked about how unisex sizing is starting gain traction in the outdoor apparel world. But a deeper look reveals shallow penetration with outdoor brands and that there are significant gains left to be made. Today on the show Michelle details the upside of embracing genderless sizing and what can be learned from the fashion apparel brands who have already made headway on this topic. Find all of Michelle's work by visiting Struktur Society. Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts. Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads. Subscribe to Adventure Journal to get more Justin Housman in your life. Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.