Rab Launches Cinder

When the outdoor brand Rab launched their new adventure cycling lineup Cinder a few weeks ago, they did what most outdoor brands do: promoted the new line by touting the technical abilities of the materials the line contains. The problem with that is all of those abilities have existed in some form for a very long time. Outdoor apparel brands need to move on from technical proficiency as the primary way they market their products, but that's hard to do because the backbone of the outdoor industry has been built on product innovation and it's a 50 year old playbook. Today on THE ROCK FIGHT, Adventure Journal's Justin Housman makes his Monday morning stop on the show to dig into a complicated topic and to try and break the circle of bullshit that continues to plague the way outdoor brands bring new products to market. If you're in product, marketing or a leader at Rab or any other outdoor apparel brand we want to hear from you! Reach out by dropping a note to myrockfight@gmail.com. Cotton Kills: https://player.captivate.fm/episode/c58ba55f-9be1-421b-9a39-7699bf56589d Subscribe to Adventure Journal and get more Housman in your life: www.adventure-journal.com THE ROCK FIGHT is a production of Rock Fight, LLC