Lululemon's New Shoes & Icebreaker Misses Their Plastic Removal Deadline

Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin gives his thoughts on the public messaging of two headlines to come out of the outdoor industry last week. First up is the news that merino-centric apparel maker Icebreaker missed their 2023 deadline to remove plastic fibers from their products. After that Colin digs into the news that Lululemon is launching a lineup of men's footwear. Should Lulu do this? One of these headlines gets a few more rocks thrown at it than the other. Which one? The answer may surprise you. Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts. Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads. Subscribe to Adventure Journal to get more Justin Housman in your life. Subscribe to Kyle Frost's Here and There and click here to subscribe to Mountain Gazette. Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.