Today on THE ROCK FIGHT (an outdoor podcast that aims for the head) Colin is joined by Michelle Rose to talk macro outdoor trends for 2024. Michelle is a design executive who has worked at brands like The North Face and Columbia and is also the founder of Struktur Society, a media company focused on building a community for creators and designers. On today's episode Michelle breaks down the current influences affecting the outdoor industry, particularly when it comes to apparel, and what to expect over the coming year. Please follow and subscribe to THE ROCK FIGHT and give us a 5 star rating wherever you get your podcasts. Have a question or comment for a future mailbag episode? Send it to myrockfight@gmail.com or send a message on Instagram or Threads. Subscribe to Adventure Journal to get more Justin Housman in your life. Subscribe to Here and There for more Kyle Frost in your life. Click here to subscribe to Mountain Gazette. Check out Long Weekend Coffee for the best cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.