Vasque Tells Everyone to Log Outside

Last week on THE ROCK FIGHT we dug into the bullshit embedded into a lot of the marketing consumers get from outdoor brands. And in an example of absolutely impeccable timing, this week, Vasque Footwear launched Log Outside. A new call to action that isn't tied to a specific product or with built in ROI metrics but is more of a mindset to value putting down the device and building some outdoor time into our busy lives. So is this the direction we all need right now? Will we look back on this as a pivot point in how outdoor brands engage with consumers? Today on THE ROCK FIGHT, Vasque Director of Marketing, Joe Peters comes into the arena to talk about the role of outdoor brands in the greater outdoor world, the idea behind Log Outside and how Vasque will define success for this new initiative. Want to return fire? We want to hear from you. Send your comments and suggestions to myrockfight@gmail.com. For more information about Vasque and Log Outside head to their website (www.vasque.com) or follow them on Instagram (@vasquefootwear). THE ROCK FIGHT is a production of Rock Fight, LLC.