Welcome back to THE ROCK FIGHT an outdoor podcast where we aim for the head! Are gear reviews anything more than easy content to fill up the pages or websites of outdoor media companies? Today on THE ROCK FIGHT Colin and Justin (one of the outdoor industry's most notable gear reviewers) review the gear review. What's good about them, what needs to improve and do we really have anything left to say. They start the show with Tales from the Trail where there is a lot of summer water chatter as well as taking some shots at recent feature on Outside.com about big trucks that seems to highlight some of the issues over at that publication. Then (10:46) they get into their conversation about gear reviews, what's wrong with them, why they are the way they are and what could make them better. Along the way they talk about the process of writing a gear review, why outdoor brands have become celebrities and how the outdoor media treats the brands like celebrities. If you like the outdoors and outdoor gear, this is an episode for you! Support our sponsors! Head over to Gear Trade to turn your unused gear and apparel into cash money or to pick up that piece of gear you need for your next adventure! Check out Long Weekend Coffee! From Adventure Journal founder Steve Casimiro comes the next cup of coffee for your next adventure. Be sure to enter promo code 'rock10' at checkout to receive 10% off of your first order. Long Weekend Coffee...more weekend, please. Rock Fight is your new hub for outdoor content. Every episode of THE ROCK FIGHT is there to listen to or read. Check out rockfight.co and book mark it today! Thanks for listening! THE ROCK FIGHT is a production of Rock Fight, LLC.