“I’ll keep in touch!” You’ve likely said something like that to someone and meant it at the time.

But then... life gets in the way, time flies by, and you haven’t spoken to that person in years. Yet the idea of reaching out and reconnecting gives you pause, and you can’t put your finger on why.

Relationship-building expert Jason Levin, knows why! He’s even written a book on it backed by academic research. And he’s here to help us reframe what we think we know about networking, building relationships and keeping in touch.

In this episode of the Branding Room Only podcast, you’ll learn why people don’t stay in touch despite promises to do so and what’s really behind the fear of rekindling relationships. You’ll discover best practices for making introductions, reconnecting with others, and following up to solidify those new and renewed relationships in authentic, personalized, and supportive ways.

1:29 - The source of the personal branding concept, the opportunity of appreciation, Jason’s hype songs, and his annual go-to movie for addressing fear

8:30 - Why Jason took 10 years to write Relationships to Infinity and how it emerged from an idea into reality

13:25 - How the Bermuda Keep in Touch Triangle reflects why you don’t stay in touch even when you say they will

16:48 - What people really fear about rekindling a relationship

20:03 - How to reach out to someone you haven’t talked to in a while when you have an ask but don’t want to make it feel transactional

25:13 - How the process of making introductions can impact your brand

28:16 - How to facilitate the follow-up after an introduction is made

31:22 - How to solidify the connection made after an initial follow-up so that it makes sense, doesn’t feel weird, and helps your brand

39:00 - Mistakes that hurt your brand when connecting with others

40:35 - The appropriate time for making a business-related ask in a relationship and the approach that helps you get over your fear of asking

42:39 - The key to cultural fluency of communication between people

47:21 - The introverts’ superpower for building relationships properly and a different way for them to network

49:21 - Where to start with relationship building and what Jason does for fun, where he will never compromise, and his Branding Room Only magic

Mentioned In Reframing Keeping in Touch with Jason Levin

“The Brand Called You” by Tom Peters | Fast Company

2024 Intention and Goal Setting Webinar

Acapella version of “This Is Me”

“Personal Branding Bruisers: Paula’s Professional Pet Peeves” | YouTube

Books written by Daniel H. Pink

Relationships to Infinity: The Art and Science of Keeping in Touch

Ready, Set, Launch

Connect with Jason on LinkedIn

4 Key Considerations for Law Firms to Navigate Cross Cultural Mentoring Effectively

Are you ready to make 2025 your year of growth and achievement? Join Paula Edgar, for a transformative, free session for my annual intention and goal-setting webinar.

Join me, January 4th, 2–4 p.m. ET, and start your year strong

Sign up now at www.paulaedgar.com/resources

Branding Room Only with Paula T. Edgar

Branding Room Only with Paula T. Edgar