E3: Founder & CEO of Evergen Equity Troy Marcus

In this episode, Kyle Matthews is joined by Troy Marcus, the founder and CEO of Evergen Equity, which focuses on managing multigenerational private real estate investments for family offices and accredited investors. Troy has operated in varying capacities in the real estate industry over the last 17 years, overseeing over $800 million in acquisitions, developments, and dispositions. Tune in to this episode to hear Kyle and Troy discuss the competitive drive to progress, using fear as an opportunity, and the importance of not pushing snooze on life. Key Topics Discussed How to make calculated decisions in business to progress Understanding the return on time How mental fortitude and discipline can set you up for success Managing your expectations and why you should get rich slow (instead of fast) “Now is the time, don’t push snooze in life. If you push snooze when you wake up in the morning, you’re going to push snooze in life. Set a plan, write it down, and find people around you that’ll hold you accountable. But you can never quit. You can never stop.” –Troy Marcus, Founder of Evergen Equity Show Notes [01:25] – Introduction to Troy’s background [5:08] – How did you graduate top of the class? [8:09] – Early childhood with productive parents [12:15] – Why competition is an integral part of progress [13:58] – Evaluating success [14:49] – How did you get into real estate investing? [17:47] – Advice for someone just getting started in entrepreneurship [24:27] – Early career motivations [31:21] – Typical day & handling external pressures [35:09] – Setting priorities for fulfillment [44:14] – Morning routine & tweaking daily habits [50:53] – Decision to leave MIMCO and start something new [58:50] – COVID-19 & the work-from-home trend [01:08:22] – Launch of the company & mistakes [1:15:49] – What does a day-in-the-life look like now? [1:19:43] – Advice for those starting a business today [1:24:56] – How to develop mental toughness [1:28:25] – Most common characteristic of those that are not where they want to be [1:32:45] – The state of the economy & headwinds in the macroeconomic environment [1:44:40] – One adjective you want people to describe you & your mentality How to Reach Troy Marcus https://evergenequity.com/ Follow Troy on LinkedIn - https://www.linkedin.com/in/troymarcus/ Additional Resources The Matthews Mentality Podcast - thematthewsmentalitypodcast.com Matthews Real Estate Investment Services - matthews.com Follow Matthews on LinkedIn - linkedin.com/company/matthewsreis/ Follow Kyle on LinkedIn - linkedin.com/in/kyle-matthews-ceo/ Follow Kyle on Twitter – @kyleMatthewsCRE Follow Kyle on Instagram – @KyleMatthewsCEO Follow the Podcast on Instagram – @MatthewsMentalityPodcast Thank you for listening. If you have any comments, questions, or concerns, please contact podcast@matthews.com.