Cracking the Authenticity Code with Jon Birchall

What’s the most important part of building a community? Jon Birchall, Director of Editorial Strategy at LADbible Group, says it has a lot to do with authenticity. On this episode of The Community Exchange Podcast, we hear Jon’s perspective on how to weave authenticity into every interaction and foster genuine connections with your community, strategies for managing content across dozens of channels, and the art of audience segmentation. Nearing a global audience of one billion, LADbible is a UK news and entertainment brand and platform that has become a true powerhouse in the world of social publishing. Don’t miss this one. Learn more about our podcast at https://openweb.com/podcast Learn more about OpenWeb at https://openweb.com/ About OpenWeb OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 3,000 top-tier publishers, hosting more than 120 million active users each month. Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class investors including Georgian, Insight Partners, Entrée Capital, The New York Times, Samsung Next, Dentsu, and ScaleUp. To date, the company has raised $393 million in funding and is currently valued at $1.5 billion. To learn more about OpenWeb's platform visit OpenWeb.com or follow @OpenWebHQ on LinkedIn and Twitter. Hosted on Acast. See acast.com/privacy for more information.