Igniting Loyalty: IGN’s Strategy for Growth with Peer Schneider and Jada Griffin

How did IGN grow to become one of the web’s most active communities of enthusiasts? This week, we’re joined by Peer Schneider, one of IGN’s founders and current Chief Content Officer, and Jada Griffin, Head of Community. These two leaders have built IGN into the essential gaming and entertainment hub it is today. And given that this team has been publishing content for over 25 years — from the early days of wide internet adoption to today’s hyper-competitive, global digital publishing space — they have a ton of great insight to share. Don’t miss it. Learn more about our podcast at https://openweb.com/podcast Learn more about OpenWeb at https://openweb.com/ About OpenWeb OpenWeb's mission is to improve the quality of conversations online, building a healthier web where content creators of all kinds are empowered to thrive in the emerging community economy. As a product company, OpenWeb partners with publishers and brands to build strong, direct relationships with their audiences. OpenWeb's technology empowers its partners to build vibrant communities rooted in healthy conversations and robust social experiences. OpenWeb works with more than 3,000 top-tier publishers, hosting more than 120 million active users each month. Founded in 2015, OpenWeb has over 350 employees in New York City, Tel Aviv, Kiev, San Diego, Canada, London, and Paris and is backed by world-class investors including Georgian, Insight Partners, Entrée Capital, The New York Times, Samsung Next, Dentsu, and ScaleUp. To date, the company has raised $393 million in funding and is currently valued at $1.5 billion. To learn more about OpenWeb's platform visit OpenWeb.com or follow @OpenWebHQ on LinkedIn and Twitter. Hosted on Acast. See acast.com/privacy for more information.