How I Built a $375,000 Business Working 15 Hours per Week (Full Guide) | 057

Today I'm joined by Corina Holden, who turned her fashion blog into a $375,000/year business with a mix of digital products, subscription software, and a proven system that helps women build confident wardrobes. Corina breaks down how she built multiple revenue streams through Meta ads, Pinterest, and automated systems - sharing how she's grown with 35% profit margins while raising five kids. Then I work with her to map out a path to $250K in take-home pay with less hands-on time, transitioning from her current 15-20 hour workweeks to a more automated business that can run while she's away. You'll get both tactical marketing insights and high-level strategy: from testing ad creative and leveraging Pinterest to creating Creator Flywheels that let you scale without sacrificing family time or freedom. Timestamps: 00:00 Introduction 01:16 How to Build a $2 Million Creator Business 02:39 Finding Your Customer Pain Points 03:55 Starting a Blog That Makes Money 05:21 First Digital Product Launch 06:51 Meta Ads Strategy for Digital Products 15:26 Email Welcome Sequence Strategy 24:06 Creator Business Revenue Growth Analysis 31:56 Building Recurring Revenue with Software 35:36 Balancing Business Growth with Family Life 36:09 Setting Profit Margin Goals 37:07 SaaS Product Customer Analysis 38:50 Digital Products vs Software Revenue Models 39:33 Growing Software Sales as a Creator 40:50 How to Simplify Subscription Pricing 46:44 Business Partnership Strategy for Creators 49:20 Pinterest Marketing Strategy 51:15 Creating High-Quality Blog Content 52:34 Building a Pinterest Marketing System 57:20 Scaling Meta Ads Successfully 58:01 Niche vs Broad Market Strategy 01:04:51 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Corina: X: https://twitter.com/nowthaticando Website: https://nowthaticando.com YouTube: https://www.youtube.com/c/frumpfighters Instagram: https://www.instagram.com/nowthaticando Instagram: https://www.instagram.com/frumpfighters LinkedIn: https://www.linkedin.com/in/corinaholden Featured in this episode: Frump Fighters: https://www.frumpfighters.com Todd Herman (90 Day Year): https://www.toddherman.com Kit: https://www.kit.com E-Myth Revisited (Book): https://www.emyth.com Highlights: 02:00 Teaching High-Value Skills and Niche Pursuits 05:21 The Power of Leverage 58:35 Scaling Strategies 01:02:15 Decision-Making Frameworks 01:07:31 Corina's Flywheel