We're Finally Talking About It... Behind the Scenes of Our Rebrand | 034

ConvertKit is becoming Kit, and in this episode, Nathan is joined by Creative Director, Charli Prangley, for an in-depth discussion on the rebrand. They explore why rebranding goes beyond a simple name change, the significance of aligning a company’s name with its broader vision, and the complexities of acquiring domains and other strategic assets. Tune in as we navigate the challenges and emotional highs of rebranding, share candid reactions from the team and the public, and highlight the importance of transparency throughout the entire process. Timestamps: 00:00 Introduction 01:05 ConvertKit Is Rebranding 10:39 Rebranding in Public 14:51 Hiring an Agency 17:17 What Does It Mean to Rebrand? 20:05 Crafting the Announcement 30:43 Dreams Realized 36:06 Reflecting on the Company’s Growth 39:22 Rebranding in Public 41:42 Honest Reactions 43:54 Concerns About the New Name 52:30 Acquisitions and Expanding the Brand 59:20 The Future of Kit If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry/ LinkedIn: https://www.linkedin.com/in/nathanbarry/ Twitter: https://twitter.com/nathanbarry Website: https://nathanbarry.com/ Follow Charli: Instagram: https://www.instagram.com/charliprangley/ LinkedIn: https://www.linkedin.com/in/charliprangley/ Twitter: https://twitter.com/charliprangley YouTube: https://www.youtube.com/user/charlimarietv/ Website: https://charlimarie.com/ Featured in this episode: ConvertKit (Kit) - https://convertkit.com/ Craft and Commerce - https://conference.convertkit.com/ Koto - https://koto.studio/ Jon Youshaei - https://www.youtube.com/@youshaei/ Ali Abdaal - https://www.youtube.com/@aliabdaal/ Terry Rice - https://terryrice.co/ Highlights: 10:22 Rebranding and teaching everything you know 13:29 Almost every creator goes through a rebrand 19:31 Why Nathan loves the name Kit 30:32 Everything I’ve dreamt of is coming to life 37:02 Who is Craft & Commerce for? 45:42 Reflecting on Apple’s name change 56:19 What does it actually mean to be a “creator”?