In this episode, I sit down with Jefferson Fisher—trial lawyer, bestselling author, and communication expert with over 12 million followers—to map out a clear, balanced path to $10 million a year in revenue. We dive into Jefferson’s wide range of business assets including his podcast, newsletter, book, speaking, AI product, and fast-growing membership. Then we break down exactly what to prioritize, how to build the right team, and what he needs to stop doing to scale without burning out. Whether you’re a fast-growing creator or a business owner looking for leverage and balance, this is a blueprint. Timestamps: 00:00 Introduction 01:08 Jefferson’s growth from zero to 6M Instagram followers 03:22 Mapping all his revenue channels 06:08 His speaking fees, membership size, and podcast numbers 09:28 Balancing business growth with family time 13:24 The hidden cost of daily content creation 18:25 How batching could change Jefferson’s life 22:32 The power of speaking as leverage 25:31 Planning for $10M while staying present at home 30:34 The surprising value of Jefferson’s DMs 36:04 Why the membership is the biggest opportunity 42:17 Automating conversions with his newsletter 47:44 Building a team to scale 53:19 The role Jefferson should hire next 57:08 Balancing brand vision with freedom 01:04:11 Why we’re pausing the course idea (for now) 01:11:03 Wrapping with Jefferson’s biggest takeaways If you enjoyed this episode, please like and subscribe, share it with your friends, and leave a review. I read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Jefferson: Website: https://www.jeffersonfisher.com Instagram: https://www.instagram.com/jefferson_fisher X: https://twitter.com/jefferson_fishr YouTube: https://www.youtube.com/@jeffersonfisher The Next Conversation (book): https://www.jeffersonfisher.com/book Featured in this episode: The Next Conversation (book): https://www.thenextconversation.com Jefferson Fisher: https://www.jeffersonfisher.com Jefferson’s Instagram: https://www.instagram.com/jefferson_fisher Civility (his company): https://www.jeffersonfisher.com Kit: https://www.kit.com