Today I’m joined by Monique Volz, founder of Ambitious Kitchen, to explore how she built a thriving food blog into a 7-figure business—with a lean team, kids at home, and a strong sense of purpose. We dive into the evolution of her brand, her best-performing growth channels, the funnel that sells her digital product on autopilot, and what the future of food content looks like with AI and SEO shifts. Timestamps: 00:00 Introduction 01:06 Launching Ambitious Kitchen in 2011 03:00 First income from ads and sponsored posts 05:58 When she knew it could be full-time 06:22 What changed with Pinterest & Instagram 10:00 Email funnel strategy using Grocer’s List 14:02 Plans to build a food media company beyond herself 21:50 TikTok vs. Instagram for discovery 25:34 Inside her full-time team and contractors 31:08 Scaling with kids and working in focused blocks 42:56 SEO, AI, and where food content is going If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about the podcast: https://nathanbarry.com/show Follow Monique: Instagram: https://www.instagram.com/ambitiouskitchen Website: https://www.ambitiouskitchen.com Grocer’s List: https://www.ambitiouskitchen.com/grocers-list/ YouTube: https://www.youtube.com/@AmbitiousKitchen Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Featured in this episode: Ambitious Kitchen: https://www.ambitiouskitchen.com The Ambitious Kitchen Cookbook: https://www.ambitiouskitchen.com/cookbook/ Kit: https://www.kit.com Raptive: https://raptive.com/ Food52: https://food52.com/ The Every Girl: https://theeverygirl.com/ The Every Mom: https://theeverymom.com/ 5 Types Of Wealth: https://www.the5typesofwealth.com/ #ambitiouskitchen #foodblogger #entrepreneur