How to Pick a Business You ACTUALLY Enjoy (In 64 Mins) | 065

Today I'm joined by Isaac French for a coaching session on his next moves after turning a $2.3 million property investment into a $7 million exit, while building multiple six-figure digital revenue streams. We map out his options - from launching a content agency and building more properties to scaling his YouTube presence - and explore how to choose between opportunities when you're optimizing for both impact and quality of life. You'll learn our framework for evaluating opportunities, why enterprise value isn't just about tangible assets anymore, and how to grow strategically without sacrificing what matters most. Timestamps: 00:00 Introduction 01:29 How I Sold an Airbnb Business for Millions 03:26 Email Marketing Funnel That Makes $200K/Year 07:36 Should I Start an Agency, SaaS, Real Estate Business, or Creator Business? 11:29 Starting an Agency vs Building SaaS 14:55 Evaluating Future Paths 19:48 Making Money vs Quality of Life as an Entrepreneur 30:57 Why Isaac Keeps His Business Team Small 31:24 The Truth About Starting Agencies and SaaS Businesses 37:17 Exploring New Property Ideas 40:16 The Value of a Small Property 45:45 Growing on YouTube as a Business Owner 47:11 Growing an Email Newsletter 50:26 Balancing Cash Flow and Equity 51:52 The Value of Audience and Personal Brand 01:02:54 Closing Thoughts If you enjoyed this episode, please like and subscribe, share it with your friends, and leave us a review. We read every single one. Learn more about The Nathan Barry Show: https://nathanbarry.com/show Follow Nathan: Instagram: https://www.instagram.com/nathanbarry LinkedIn: https://www.linkedin.com/in/nathanbarry X: https://twitter.com/nathanbarry YouTube: https://www.youtube.com/@thenathanbarryshow Website: https://nathanbarry.com Follow Isaac: Instagram: https://www.instagram.com/isaacfrench_ Website: https://www.isaacjfrench.com X: https://twitter.com/isaacfrench_ LinkedIn: https://www.linkedin.com/in/isaacjfrench Featured in this episode: Kit: https://kit.com Darrell Vesterfelt: https://darrellvesterfelt.com Sean Sweeney: https://www.seandsweeney.com New Story: https://www.newstoryhomes.org Brett Hagler: https://www.bretthagler.com Live Oak Lake: https://www.liveoaklake.com Paperboy: https://www.paperboy.co Nick Huber: https://www.instagram.com/sweatystartup Somewhere: https://www.somewhere.com Marshall Haas: https://www.marshallhaas.com Sahil Bloom: https://www.sahilbloom.com Shane Martin: https://www.linkedin.com/in/shane-martin-micro Lil Jon's Newsletter: https://liljon.kit.com/newsletter Codie Sanchez: https://codiesanchez.com Dan Martell: https://www.danmartell.com Mark Manson: https://markmanson.net Highlights: 10:51 The Warren Buffett Secret to Success 21:06 The Two Sides of Wealth: Cash Flow vs. Enterprise Value 24:13 Every Creator Needs to Master Taxes 30:30 Small Teams, Big Visions 31:46 The Slow Climb to SaaS Success 32:12 Building Paperboy 52:34 Idea Banking