The State of Sonic Branding

In the Season 2 Finale of Ad Infinitum, host Stew Redwine and guest producer Jeanna Isham explore sonic branding's evolution, impact, and future through conversations with everyone from the inventors of audio logos we all know and love to current audio alchemists helping shape the sonic strategies of blue-chip brands around the world: Colleen Fahey, US Managing Director at Sixième Son Steve Keller, Sonic Strategy Director at SiriusXM Joel Beckerman, CEO of Made Music Studio Lisa DeStefano, former VP at The Home Depot Dallas Taylor, host of Twenty Thousand Hertz podcast Joe Sauer, consumer behavior researcher Chelsea Campbell, Group Creative Director at SiriusXM Jim Reekes, architect of Apple's startup sound Roger Sho Gehrmann, VP at Songtradr Walter Werzowa, creator of Intel's iconic five-note sequence This episode reveals how sonic branding can transform brand recognition and ROI. From Intel's game-changing mnemonic to Mastercard's innovative sonic ecosystem, listeners Real Talk About Marketing An Acxiom podcast where we discuss marketing made better, bringing you real... Listen on: Apple Podcasts Spotify Everyday AI: Your daily guide to grown with Generative AI Can't keep up with AI? We've got you. Everyday AI helps you keep up and get ahead. Listen on: Apple Podcasts Spotify Support the show Ad Infinitum is Presented by Oxford Road and Produced by Caitlyn Spring & Ezra Fox, MFA, written & hosted by Stew Redwine, and sound designed by John Mattaliano, with audio production by Zach Hahn.